Marketing
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Why study Marketing?
Marketing is all about understanding people and influencing what they do next.
At Huddersfield, you’ll learn how to shape the way brands connect with audiences in a world that’s fast-moving, digital, and global.
Whether you're starting out or building on existing experience, our courses are designed to help you stand out. You’ll explore what drives consumer behaviour, learn how to craft strategies that influence and engage, and gain hands-on experience with the tools professionals use every day.
From designing social media campaigns to analysing performance data, you’ll build the confidence to thrive in roles like:
- Digital Marketing Executive
- Brand Manager
- Social Media Strategist
- Marketing Analyst
You’ll work on real projects, using industry-standard platforms to plan, manage and optimise campaigns across digital, traditional and social media - preparing you to make an impact at regional, national, and international levels.
Careers with a degree in Marketing
Marketing is about more than selling products, it’s about connecting with people and shaping how they experience a brand. With a Marketing degree from Huddersfield, you’ll be ready to influence how businesses communicate, inspire action, and make confident decisions.
Your career could take you in many directions, from creative campaign planning to data-driven strategy.
Roles our graduates go into include:
- Digital Marketing Manager - leading online campaigns and growing brand visibility
- Brand Manager - shaping how a brand looks, feels and speaks to its audience
- Social Media Manager - building communities and driving engagement across platforms
- Digital Marketing Strategist - using insights to guide business decisions
- Content Marketer - crafting stories that connect and convert
- SEO Specialist - helping brands get found in a crowded digital space
Whether you’re drawn to creativity, analytics, or strategy, marketing offers a career that’s dynamic, rewarding, and full of opportunity.
How to become a Marketing Manager
How to become a Social Media Manager
There's still time to apply for courses starting in September 2025!
Call our Clearing Helpline on 0333 987 9000!
CIM
Your employability is at the core of our Marketing courses. Accredited by the Chartered Institute of Marketing (CIM), these courses are designed to enhance your career prospects from the outset. As a CIM-accredited institution, Huddersfield Business School gives you the opportunity to gain valuable exemptions towards a globally recognised professional qualification, equipping you with the skills and credibility to thrive in the fast-paced world of marketing.
Institute of Data & Marketing
Our undergraduate courses are also accredited by the Institute of Data and Marketing (IDM), preparing you for success in a data-driven marketing landscape. With over 30 years of experience supporting marketing professionals, the IDM offers industry-informed qualifications rooted in best practice. As an undergraduate student on an IDM-accredited course, you’ll have the opportunity to sit a 2-hour online exam to gain the IDM Certificate in Digital and Data-Driven Marketing, boosting your credentials and giving you a head start in your marketing career.
AACSB
Huddersfield Business School is proud to be an accredited member of AACSB International - The Association to Advance Collegiate Schools of Business. This prestigious accreditation, held by less than 6% of business schools worldwide, is a mark of excellence in business education. It reflects our commitment to innovation, continuous improvement, and meaningful impact, ensuring our programmes meet rigorous global standards and that you receive a high-quality, future-focused education that prepares you to lead with confidence in a competitive market.
Giang Ha
Giang reflects on her experience at the University of Huddersfield and the opportunities she has accessed during her time as a student.
Hadil Haram
Hadil shares her journey from undergraduate to postgraduate and why Huddersfield is the perfect place to take your studies to the next level.
Joanne Charlton
Joanne shares her 5 reasons why all university students should undertake a placement year whilst studying an undergraduate marketing degree.
Facilities
Huddersfield Business School is situated next to a canal and surrounded by beautiful countryside. The Diamond Jubilee Lecture Theatre has been refurbished with sustainability in mind. It features updated architecture, refreshed walls, and newly upholstered seats made from fabric supplied by Camira – a local firm - using approximately 18,000 recycled plastic bottles recovered from UK seas. The Street provides a great space for group projects and also a place to catch up with friends, over a coffee from the Street Café.
Loren Birkett, Lecturer and Course Leader in Marketing, shares how our marketing courses stay ahead of industry trends, providing you with the skills and knowledge to excel in careers such as digital marketing, brand management, and more.
Loren Birkett
Lecturer and Course Leader in Marketing
Loren's previous industry role connected SMEs in Kirklees with education to drive growth. An alumna from the university with a BA in Business Studies & MSc in Marketing, Loren joined the team in 2022 to inspire Marketing students with her industry expertise.
Dr Adam Dennett
Subject Area Leader
Adam, a Huddersfield alumnus, joined in 2013. His research explores organisational behaviour and international management in tourism and hospitality. Before academia, he held leadership roles at Mitchells and Butler, Whitbread, and Walt Disney World.
Shona Bettany
Professor of Marketing
Shona is a business education leader with 20+ years in marketing research, teaching, and enterprise. She has led major projects for focusing on social housing and health, with research published in leading sociology, marketing, and consumer journals.
Related Research
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The Future Mobility Lab
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Sustainable Living Research Centre
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Sustainability, Responsibility, Governance, Ethics
Moving beyond ‘business as usual’ to achieve Net Zero, our researchers bring together organisations and communities to drive sustainable practices, from creating resilient food systems to improving corporate governance.
Information for commuter students
Benefit from having a gold-rated University on your doorstep without having to pack a single box!
Whilst living at home you’ll be able to access all the support and opportunities that open doors to new hobbies, lifelong friends and experiences that make your time at university unforgettable.
How to apply
Here is what you need to know about applying to the University of Huddersfield.
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